IS IT BETTER TO INVEST IN A WEBSITE OR A FAN PAGE (FACEBOOK)?

One of the issues most pointed by entrepreneurs today is the best way to establish digital marketing strategies. Would it be more interesting to invest in a website for the company, or, first, to go to social networks and open a fan page on Facebook?

posted by Admin at 20/03/2017

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IS IT BETTER TO INVEST IN A WEBSITE OR A FAN PAGE (FACEBOOK)?

MAKE INVESTMENT ON A SITE FOR THE COMPANY, OR, FIRST, FOLLOW FOR THE NETWORKS?

One of the issues most pointed by entrepreneurs today is the best way to establish digital marketing strategies. Would it be more interesting to invest in a website for the company, or, first, to go to social networks and open a fan page on Facebook?

To try to give a satisfactory answer to the question, first, we must explain the purpose of each type of tool.

Corporate Website

A website presents some characteristics that can prove to be very advantageous for companies. For starters, it is fully customizable and can be modified, as many times as necessary, to be more appropriate to the profile and goals of each moment of the corporation.

In addition, a site allows you to aggregate other platforms, such as blogs, for example, that are able to extend the visitor experience, bringing new information and adding even more value to the brand. All this, consequently, generates great traffic from potential customers.

As the site space can be used as the company - and the web designer - wish, it is a much more favorable support to the presentation of the mission, values and business vision, bringing the public closer to everything the entrepreneur aims to offer and conquer.

A website, when done well and structured, passes a serious and professional image, creating an aura of reliability, which will also serve as a customer attraction.

Fan page in social network

The relevance of a Fan page lies in the fact that it is a great tool for creating a bond with an audience, making it engage in brand awareness, in a kind of informal marketing, or, in other words, it is a re-creation of the classic "word of mouth" advertising.

Thus, the fan page keyword is: objectivity, that is, shorter and faster messages, so that the administrator of that community can say the most with the minimum of words - the preference here is for the images especially with humorous content. There is always a call with a hyperlink, which will lead to the complete content - and then, more in depth - within the company's own website. The public then decides whether it is worth reading more about it or not.

As the social network is essentially a virtual space dedicated to entertainment, leisure, and focused on personal life, companies should always be concerned about presenting a very cautious behavior. So as not to appear to be invading the intimate space of people, causing a harmful effect on public business image.

Among the most important suggestions for an intelligent approach in social networks is the discretion, with much information, and little advertising.

Which one is right for your business?

It is important to emphasize that the entrepreneur must first think about strengthening the base of his business. And this is only guaranteed through a good corporate website. Only with a robust and complete platform, should the company worry about investing in social networks.

Even in recent times, Facebook lost power because began to limit the scope of the posts in fanpages - this was due to the emergence of the sponsored actions within this social network, ie, that a post reaches more people, you must pay a amount related to the type of range to be obtained. Such a limitation took some of the firepower of Facebook for the small and medium-sized entrepreneur, mainly.

Another fact about Facebook is that young people are coming out of this social network and looking for alternatives - such as the Whatsapp instant messaging app on mobiles -. So depending on the focus of the business, Facebook becomes less attractive, being a better alternative prioritize the company's website, more effectively.
 

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